Monday, January 19, 2009

Press Release: CPA Global marks 40th anniversary with launch of new brand

CPA Global marks 40th anniversary with launch of new brand

Reflects strong international growth and successful diversification of world’s leading IP management specialist and legal support services firm

Jersey/New Delhi, 12th January 2009 - CPA Global, the world’s top intellectual property (IP) management specialist and a leading provider of outsourced legal support services, has today marked its 40th anniversary year with the launch of a new brand worldwide.

Founded in 1969 as a specialist IP firm in Jersey, Channel Islands, CPA Global is today a global organisation of more than 1,200 people, providing a wide range of IP and legal support services to clients in over 100 countries.

Formerly known as CPA (from its original name of Computer Patent Annuities), the group has grown over the years through a combination of acquisition and organic growth. However, from today, group businesses around the world have been brought together under the single unifying brand name, CPA Global, with a bright and modern new look on all stationery, materials and signage.

Bhaskar Bagchi, Country Head (India), CPA Global said:

“2009 is a key milestone for CPA Global as we celebrate our 40th year of operations. We have come a long way over the past four decades. We have grown the scale of our business, diversified the scope of our offerings and significantly expanded our international reach - and we are continuing to grow and evolve. The new CPA Global brand better reflects the global nature of our business, the diversity of our service offerings and the innovative solutions we deliver to our clients across the world.

“By adopting a single global brand, we are underlining our commitment to our clients that the service they receive from CPA Global in any business, in any office anywhere in the world is of the same high level that they have come to expect from us. The brand is built on a clear and simple vision: Realising value for our clients and helping them succeed. This means putting clients at the centre of everything we do, understanding and anticipating their needs, and making it easier and more rewarding for them to do business with us”, added Mr. Bagchi.

Rob Stichbury, CPA Global’s business development director said:

“We intend to enhance the value of CPA Global as the company enters and evolves into new markets by positioning the brand as a ‘global’ leader that offers best-in-class services and solutions to clients worldwide. We believe that this new brand identity will allow us to be better recognized for our contributions and strengthen our overall position in the marketplace in addition to be identified as an organisation that protects company value, highlights key differentiators and enhances market competitiveness.”

“The intertwined rings that are displayed in the new logo symbolise a number of things- First of all, the globe and our global reach; secondly, our numerous businesses around the world coming together and being unified as one company and, thirdly, the strong relationship between CPA Global, our law firm clients and corporate clients”, added Mr. Stichbury.

CPA Global has worked with two London-based agencies on the rebranding exercise. Dragon was responsible for the design and development of the brand concept, while Westhill Communications has been tasked with brand implementation, taking the brand concept and developing a suite of branded materials and collateral. CPA Global’s focus on realising value for its clients - who include some of the world’s best known corporations and law firms - is visually represented through a series of image pairs, demonstrating raw materials being transformed into added value finished products.