The state of the LPO market in mid/late 2012 is fascinating. The missing
component is a credible reaction to the threat of LPO by US Law Firms in
particular.
Here are 10 Key Facts that should wake up any Law Firm, wherever they
are in the world.
1. 10%. This is the percentage of the AmLaw 100 that have taken
strategic steps to address the threats posed by the arrival of LPO Suppliers.
Those 10% have set up onshore, slightly lower cost options, which come at a
price. (See Key Fact 2.)
2. $23 million. This is the cost of implementing an onshore, lower cost
delivery centre. Post-Dewey, I’m surprised that any Law Firm sees the value of
investing that level of resources in transactional, lower value legal services,
but it is exactly the approach that Bingham McCutcheon announced recently.
3. 24 Months. This is the time it takes to establish your own LPO
delivery service – 6 months to assess your firm’s options, 12 months to build
it, and a further 6 months to get to anything like a stable operating environment.
4. 0. This is the chance that you will achieve the same price, service,
and quality levels that the specialist LPO suppliers.
5. 0% This is the percentage of Law Firms who have a strategic offshore
options across their firm. Tactically they can offer it via the LPOs they
engage, but strategically, most Law Firms have limited options to discuss with
their clients
6. 75%. Over 75% of all LPO business cases show saving of over 30%. In my experience 50-60% is not uncommon depending on scope. Regardless, the business case is a no-brainer.
6. 75%. Over 75% of all LPO business cases show saving of over 30%. In my experience 50-60% is not uncommon depending on scope. Regardless, the business case is a no-brainer.
7. 75% (again). This is the average amount of time that LPOs are
spending on business development to General Counsel. This means that LPOs are
spending three quarters of their time stealing work that would previously have
gone to law firms automatically.
8. 32%. This is average annual growth of the LPO market in the last 3
years. This is not new legal work – this is legal work that was, but is no
longer, going to Law Firms.
8a. 35% is the forecast annual growth of the LPO sector over the next three years, meaning that a growing drift of work from Law Firms to the LPOs.
8a. 35% is the forecast annual growth of the LPO sector over the next three years, meaning that a growing drift of work from Law Firms to the LPOs.
9. (Close to) 0% (my estimate). This is the percentage of work that has
already gone to the LPOs that will return to the Law Firms. There are always
horror stories in outsourcing, but my experience in the market is that buyers
are hooked on the concept (quality, service, speed) and pricing of LPO. So they
take any bad experience and learn from it with another LPO supplier. They don’t
take it back to their Law Firm
10. 100%. The number of General Counsel in medium-large corporations who
will look at Legal Outsourcing in the next few years. Strangely, this is the
glimmer of hope for forward thinking Law Firms. If they can create a
compelling, strategic and flexible offering in this market then they can look
sharp against the competition and win more business as a result.
Ed Brooks is the founder of The LPO Program, designed to give General
Counsel and Law Firms all the tools and data to take strategic advantage of
Legal Outsourcing. www.thelpoprogram.com
Sources:
1. Research by The LPO
Program, not published
2. Bingham press
release
3. My experience
4. Based on general
experience in 12 years on both sides of the outsourcing fence
5. As with Point 1
6. Our 2012 Global LPO
Study
7. Based on interviews
with the LPO Suppliers (touched on slightly in the 2012 Study)
8. And 8a Global LPO
Study
9. This is the hardest
one to prove, but it is based on my experience, and I am open to being proven
wrong
10. A reasonably safe
bet!